APFR

APFR is a hand crafted, artisanal Japanese fragrance brand founded by Keita Sugasawa in 2011. Influenced by traditional fragrances, herbal medicine culture, natural philosophy, food, music, and art from around the world, APFR creates fragrances that express the brand’s world view, incorporating ancient Japanese subtleties and attention to detail into contemporary design. We are lucky that Sugasawa san's prior work in fashion and sourcing allowed him to travel the world and be inspired and also make necessary connections to create these Japanese created, but worldwide sourced fragrances.

All APFR fragrances are hand-crafted in the workshop in Chiba. Every ingredient carefully in cooperation with APFR's sourcing partners all around the world. APFR's goal is to create a collection of fragrances that enhance your everyday life, emotions, and memories.

We couldn't be happier than to have found the APFR fragrance line to share with you. If only we could figure out how to better share their complex yet fresh, gorgeous scents with you through the internet.

We hope you will enjoy.