We can't tell you how much we love, love, love this line GOAT x Masco, a charming stationery brand from Tokyo. The GOAT x Masco line was created by the talented designers, Mieko Kushida and Eri Masco. Eri is the illustrator behind these slightly nostalgic but totally whimsical and warm illustrations. Mieko is a creative director and designer at the esteemed Japanese stationery company LIFE. We think Eri designs their too. Their line just make us smile and we hope it will make you smile too.
If you are ever in Tokyo you can also check out the small but their enchanting little shop, GOAT, which features their stationery of course but other "zakka", small things, from around the world.