TOKI, which means time in Japanese is designed with "a pure simplicity that underscores its quiet dignity and strength. The gentle shapes of the numbers and clock hands radiate softness and calm, with a universal and beautiful design that fits in anywhere."   Wow, who does need beauty, strength, yet softness and calm?

TOKI is also available in white.  Email or DM us to order.

Designed by AWATSUJI Design. 

Here is a bit about AWATSUJI design. This design firm is an all-female design studio anchored by two sisters, Misa Awatsuji & Maki Awatsuji.  Misa Awatsuji, a representative of the design studio, founded it in 1995 after freelancing in design.  While mainly dealing with graphic designs such as packaging and editorial, they are in active widely to sign and space planning.

Misa Awatsuji / After graduating from a Graphic Design Course taken of Tama Art University, she received the Master’s Degree in Design at the CRANBROOK ACADEMY OF ART. Engaged in TAMOTSU YAGI DESIGN and then 1995, she founded AWATSUJI design CO., Ltd. Since 2014, she is a professor at Joshibi University of Art and Design.